A worthwhile giveaway (business gift, promotional item)….

...shouldn’t be given to just anybody. Don’t turn it into a confetti fest! Make sure that those who receive your gift at least belong to your target group.Your giveaway should be earned. It’s only fair that receivers are those who you have actually had a conversation with; a conversation that enables the stand staff to ascertain whether or not the person represents a viable lead or is a business relation. The best scenario is having the prospects leave behind their contact details. ...has your contact details on it. Make sure that, at a minimum, your website or your customer service‘s telephone number are visible on your giveaway. The receiver should – even many years later – be able to link the gift back to your company. ...be attention-grabbing. Your gifts should have a high ‘wantable’ factor or be very useful. Your target group should identify themselves with your giveaways; the right gift will attract the right prospects and keep away the wrong ones, thereby enabling your staff to establish contact with viable leads. ...is to be handed over personally. Don’t scatter them around and allow visitors to just grab them and run off. The gesture of giving/handing over plays an important ceremonial role; it strengthens personal contact and emphasises (increases) the value of your giveaway. ...fits in with the exhibition’s concept. The giveaway, promotional item, or business gift represents an accessible and handy communications tool for your exhibition participation. Don’t (mis)use it by sending out a conflicting message; either you implement it as an integral part of the overarching exhibition concept, or you don’t use it at all. ...won’t break right away. If you’re going to make the effort to create a lasting link between your giveaway and your company, product or service, then at least make sure that the link is a positive one! A worthless giveaway will leave a worthless impression.