Learn from your exhibition participation

Learning from your exhibition participation to do (even) better next time round? These four steps are going to help you take a great leap forward. Arrange for a mystery shopper. Hire someone – preferably an independent outsider – to visit your stand incognito and secretly subject your staff to some ‘field-testing’. Ask the organisers whether […]

Read More…

Stand catering forms a logistical challenge

Providing any kind of catering at your stand represents a logistical challenge in its own right. Even if you limit yourself to just serving coffee and soft-drinks, you’ll still need storage space, electricity, running water and cooler/freezer equipment. Keep in mind that for a stand providing catering you’ll require about thirty percent extra surface area […]

Read More…

What to post on social media

Presumably you have already announced that you’ll have a stand at the exhibition on all social media platforms. Of course you have also informed everyone about why they need to stop by your stand…and now what? When creating your social media communications strategy you need to consider that varying your messages is vital. Below are […]

Read More…