Your stand and visuals have gotten the brand communication treatment, but what about your stand staff members? After all, it’s primarily the interaction between your staff and the visitors that’s going to determine the success of your exhibition participation. So make sure to also ‘design’ those who represent your brand. […]
Learning from your exhibition participation to do (even) better next time round? These four steps are going to help you take a great leap forward. Arrange for a mystery shopper. Hire someone – preferably an independent outsider – to visit your stand incognito and secretly subject your staff to some ‘field-testing’. Ask the organisers whether […]
According to Christophe Landuyt – who, via his company Expo-id, provides assistance for efficient exhibition participation –, any exhibitor given the chance to design a stand, will include a table (to lay out brochures), a chair (to sit in comfortably) and a counter (to rest one’s elbows on). However, it is important to prevent that […]
Visuals are an effective form of communications for an exhibition, at least if you take these five rules into account: Image: It’s not called a visual for nothing. A well chosen image can get the point across better than a thousand words. Images can be multilingual, universal and crystal clear. Concrete images are far better […]
Providing any kind of catering at your stand represents a logistical challenge in its own right. Even if you limit yourself to just serving coffee and soft-drinks, you’ll still need storage space, electricity, running water and cooler/freezer equipment. Keep in mind that for a stand providing catering you’ll require about thirty percent extra surface area […]
A slick invitation strategy will ensure you attract lots of visitors towards your stand. Give business relations (or prospects) an incentive for coming to see you by offering them something special. This could be something that they can’t find on your website (or already know about). It could be a business gift, new juicy information, […]
Presumably you have already announced that you’ll have a stand at the exhibition on all social media platforms. Of course you have also informed everyone about why they need to stop by your stand…and now what? When creating your social media communications strategy you need to consider that varying your messages is vital. Below are […]
Below you can find two websites and an app that provide an overview of the exhibitions/trade fairs that could be of interest to you for presenting your company, product or service. […]
How can you ensure that the person responsible for following-up gets the necessary information? Give advance thought to how the stand staff should collect the necessary contact information and how they should report on any agreements made with a (potential) customer. It is obvious that a structured approach in regards to lead generation will prevent […]
An exhibition stand represents many things, but first and foremost it is always a temporary construction that has been set up to foster and facilitate the establishment of contacts. The following items are crucial for efficiently following up with your new contacts later on. […]
