Five golden rules for effective visuals

Visuals are an effective form of communications for an exhibition, at least if you take these five rules into account:

Image: It’s not called a visual for nothing. A well chosen image can get the point across better than a thousand words. Images can be multilingual, universal and crystal clear. Concrete images are far better than abstract ones.

Rapidity: it will take a person no more than 3 seconds to decide whether or not they are going to visit your stand. Your slogan needs to be rapidly noticed and understood within that short time frame. Test your slogan amongst colleagues, relations and family members, and take note of their first reactions.

Essence: people only remember the key points of a message. The more concise your message is, the better it will be remembered. Ten words is a maximum, but try to go for five.

Advantage: instead of being preachy, investigate the needs and wants of your prospects. Communicate what the advantages are for your customers when they buy your product or do business with your company.

Humour: even in a business context, humour can work its magic. A bit of wit can lighten your communications and make the exhibition visitor more receptive. Making people smile is always a winning tactic and increases the memorability of your message.