Give business relations a reason to come to your stand

A slick invitation strategy will ensure you attract lots of visitors towards your stand. Give business relations (or prospects) an incentive for coming to see you by offering them something special. This could be something that they can’t find on your website (or already know about). It could be a business gift, new juicy information, a competition, or a drink with a bite to eat. Why should someone with no time to waste, come to your stand? Tell them why…