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Stand furniture should not be obstructive

According to Christophe Landuyt – who, via his company Expo-id, provides assistance for efficient exhibition participation –, any exhibitor given the chance to design a stand, will include a table (to lay out brochures), a chair (to sit in comfortably) and a counter (to rest one's elbows on). However, it is important to prevent that the selected items, and their placement, form an obstacle between the stand staff members and the visitors, thereby impeding healthy interaction. Psychologically speaking, a counter implies an exchange of goods versus payment, such as we are accustomed to in the shops. It often forms an unnecessary barrier that accentuates contrast. A counter only makes sense as a (continuously) manned information point in a larger stand, or as a reception desk in a hospitality stand. Comfy seats and sofas should only be used if it’s your intention to draw in visitors for a longer lasting chat. By no means should a lounge area become a canteen or hangout zone for the staff members. To quote Christophe: “When you receive guests at home, you don’t greet them from within the comfort of your lazy chair, you stand up to welcome them; this is exactly how it should be at a stand. You await visitors standing up, address them, and then eventually find a place to sit down together to talk some more”. ‘Active’ seating furniture tends to be more appropriate for a stand. Conversations at an exhibition are usually quite short and so stools and chairs are more befitting (and don’t encourage people to hang about for too long). The same applies for this kind of seating; they are to be regarded as an end-point for the staff (when accompanied by a guest) and not their start-off point. Tables are clearly useful for a wide variety of things: you can place brochures, laptops, notepads, tablets on them; you can use them to give presentations or explanations to visitors; offered drinks/snacks can be put down on them… But, don’t use tables as a storage area; a cupboard in the back of your stand should be used for that purpose (and you’ll know where to put all that stuff that you usually place on the counter, which I have just banned from usage).  

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