Tips

A worthwhile giveaway (business gift, promotional item)….

...shouldn’t be given to just anybody. Don’t turn it into a confetti fest! Make sure that those who receive your gift at least belong to...

Try cheating with another industry

Why limit yourself to the known exhibitions within your own sector/industry. There could be other trade shows/events out there that cater to your target group...

Arrange a time-out area for your staff

You can’t expect your people to remain fit and focussed on the exhibition visitors for hours on end. That is simply not realistic....

Participating in exhibitions held abroad

Are you planning on participating in an exhibition held in a foreign country for the first time? If so, pay extra attention to the following...

Prevent theft at the exhibition

The issue of theft at exhibitions requires you to stay alert. This is especially the case during the build-up and breakdown phases when items can...

Attract media attention

Your company is going to be introducing its latest product at the upcoming trade fair. How can you make sure that your innovation is...

The stand staff members also bring their stuff along

You think you have foreseen a spot for all things you’ll require at the stand, and then your staff shows up….with their coats, bags, laptops,...

Assign stand staff to networking events

Don’t forget to take networking events/opportunities into account when assembling your stand staff. One tends to focus on the needs of the stand, but it...

Eight important criteria for assessing presentation systems

A wide selection of mobile presentation systems is available on the market, they come in various shapes and sizes, ranging from a simple pop-up display...