Tips
Participating in exhibitions held abroad
Are you planning on participating in an exhibition held in a foreign country for the first time? If so, pay extra attention to the following...
Prevent theft at the exhibition
The issue of theft at exhibitions requires you to stay alert. This is especially the case during the build-up and breakdown phases when items can...
Attract media attention
Your company is going to be introducing its latest product at the upcoming trade fair. How can you make sure that your innovation is...
The stand staff members also bring their stuff along
You think you have foreseen a spot for all things you’ll require at the stand, and then your staff shows up….with their coats, bags, laptops,...
Assign stand staff to networking events
Don’t forget to take networking events/opportunities into account when assembling your stand staff. One tends to focus on the needs of the stand, but it...
Eight important criteria for assessing presentation systems
A wide selection of mobile presentation systems is available on the market, they come in various shapes and sizes, ranging from a simple pop-up display...
Rules regarding catering and live-cooking
Catering at your stand? Live-cooking at the fair? Follow these rules for stand catering and your guests will truly be spoilt. (more…)
Design a stand concept that appeals to all five senses
Live communications is the only marketing tool with which you can appeal to all five senses of your target group. You can let people see,...
‘Design’ your stand staff members too
Your stand and visuals have gotten the brand communication treatment, but what about your stand staff members? After all, it’s primarily the interaction between your...