Anne Lafère en Matt Benyon leiden Easyfairs Group

Easyfairs Group heeft twee nieuwe CEO’s: Anne Lafère en Matt Benyon. Zij vervangen oprichter Eric Everard die per direct de functie van chairman gaat bekleden.

“I have worked with Anne and Matt for many years, and I am fully confident that they will successfully steer the Easyfairs Group through the next stage of its growth,” meldt Eric Everard, die het bedrijf oprichtte in 2004. “In my new role as Chairman I will work to validate the Group’s vision and overall strategic agenda. That means I will always be available to Anne and Matt to provide advice and act as a sounding board. And I will play an active role in business development, working with fellow entrepreneurs to convince them of the benefits of working with the Group, and supporting the Group’s overall growth plan.”

Anne Lafère werkt al sinds 1998 voor Artexis, het latere Easyfairs. Over haar benoeming zegt ze: “Despite the success in bouncing back from nearly two years when live events were impossible across Europe, Easyfairs, and the industry in general, faces numerous challenges in these turbulent times.” Ze gaat aan de slag met de ambitieuze doelen van Easyfairs: herstel van het aantal bezoekers en exposanten, plus het lanceren van vijftien of meer nieuwe evenementen per jaar. Ook zal er worden ingezet op het aantrekken van events en talentvol personeel.

Matt Benyon, sind 2009 aan boord bij Easyfairs, laat weten: “Having enjoyed working with Anne for the past 13 years I believe the approach is the right one to meet the challenges ahead and I am looking forward to a constructive and fruitful partnership. We will be dividing our responsibilities based on competence areas rather than by geographies. My focus will be revenues, growth drivers and M&A, while Anne will be focused on talent, technology & marketing, ESG and customer experience.”