Panoramastrasse 19

9533 Kirchberg


T +41 71 932 32 32

SYMA builds inspiration

We build inspiration

Inspiring solutions for exhibitions, events and architecture. That’s what the name SYMA stands for, worldwide. The central factor is inspiration. It can be sensed, felt, and experienced in every dimension. That is how solutions of international prestige are produced. Solutions that excite. Solutions that set new accents. Solutions that move. As integral provider, SYMA creates unforgettable, unique
moments for people around the world.

Country–specific marketing

SYMA HOLDING AG is the financial umbrella company of the SYMA Group. It increases the global market position with its own subsidiaries and shareholdings in industryrelated companies. In addition, SYMA HOLDING AG coordinates the worldwide marketing of system technology with distributors and partners. The group management, which reports directly to the board of directors, is responsible for
achieving the professed aims of the company. This body also coordinates worldwide marketing. True to the motto: “The world’s local exhibition company”, the parent company in Kirchberg assumes an important nerve center function as it maintains contact with subsidiaries, distributors and partners the world over. With the emphasis very much on open dialog, experiences are exchanged continually and
valuable synergies derived. SYMA uses local branches in order to identify signals from the market in good time and adapt itself in the best way possible to changing market conditions. In addition to the confidence shown in SYMA products over many years, this high flexibility forms a key part of the growing worldwide success enjoyed by SYMA.


Two segments, one brand SYMA operates in the “Solutions” and “Systems” segments. Our Solutions set the international standard for creative, individual concepts at events and trade fairs. Our Systems
concept leads the global market for exhibition stands and architecture. Our strong overarching SYMA brand is more than just the sum of these two segments, our focus is on producing maximum value for our customers. Performance you can trust SYMA gives advice. SYMA creates designs. SYMA plans, engineers and executes. Our offer includes options to rent or buy. We provide custom solutions: from small, but perfectly formed modular stands to generously proportioned major projects. We are also involved in a wide range of areas including shopfitting, showroom design, POS, display, building services technology and machine enclosures.

Creativity and technology in harmony

Our customers value our inspiration, creativity and intelligent system components. The successful realisation of our internationally soughtafter services is made possible by the harmonious combination of
custom design and sophisticated technology. At SYMA we love the projects our customers entrust to us!

Coordinate locally, act globally

SYMA HOLDING AG coordinates and cultivates marketing at the local level, with a firm focus on global positioning. We act as a major global hub, working with contract partners worldwide through open dialog and exchange of knowledge. This produces valuable synergies. SYMA values the local roots its subsidiaries grow: they help it detect early signals from the market and make the best adjustments to changing market SYMA headquarters conditions.

Global programs for global customers

With us by your side, you can achieve your objectives globally. SYMA has an effective global network with subsidiaries, partners and licensees in over 60 countries. We stand for outstanding Swiss quality. This unique network guarantees us a strong presence at all trade fair locations worldwide. Companies collaborating with us benefit from inspiration, know-how, cooperation, flexibility, time savings and high cost efficiency. We work closely with our customers and event venues.

Inspiring Projects

Based on the dual strategy SYMA realizes and supports global projects with high efficiency and flexibility. This symbiosis of system technology and service promotes individual solutions for the logical care of
a global brand culture.

Successful range

Fast throughput times in production and a growing range of products with ever shorter delivery cycles are increasingly shaping the competitive marketplace. SYMA’s “dual strategy” with its two-component package ensures the best possible value added. The proven strategy is based on two complementary service levels. On the one hand the system components, on the other comprehensive service for individual solutions. As a leading main contractor and system developer, SYMA always has its finger on the pulse and is well versed in current trends. Where do the benefits lie for customers? They can expand in line with SYMA technology’s continuous innovation and also benefit from the vast pool of knowledge available for planning, design and implementation. The upshot? Anyone relying on SYMA is well equipped for the future.