Embedded World 2008

The world’s biggest exhibition for embedded technologies took place in Nürnberg from 26-28 February 2008. embedded world confirmed its role as get-together for the international embedded community for the sixth time in succession. The exhibition set new records for all key figures: 675 exhibitors (+ 14 per cent), 17,341 trade visitors from all over the world (+ 27 per cent) – with 56 per cent more international attendance – and over 18 per cent more space are impressive proof of this; the two conferences, the embedded world Conference and the electronic displays Conference, were just as successful. Altogether some 1,250 embedded specialists from almost all countries attended the two conferences. “The 2008 event emphasizes it once again – the embedded world Exhibition&Conference is the world’s most important event for the embedded community,” says Walter Hufnagel, Member of the Management Board of NürnbergMesse.The world’s biggest exhibition for embedded technologies took place in Nürnberg from 26-28 February 2008. embedded world confirmed its role as get-together for the international embedded community for the sixth time in succession. The exhibition set new records for all key figures: 675 exhibitors (+ 14 per cent), 17,341 trade visitors from all over the world (+ 27 per cent) – with 56 per cent more international attendance – and over 18 per cent more space are impressive proof of this; the two conferences, the embedded world Conference and the electronic displays Conference, were just as successful. Altogether some 1,250 embedded specialists from almost all countries attended the two conferences. “The 2008 event emphasizes it once again – the embedded world Exhibition&Conference is the world’s most important event for the embedded community,” says Walter Hufnagel, Member of the Management Board of NürnbergMesse.

The international embedded industry met in Nürnberg for three days at the biggest exhibition for embedded technologies in the world. “embedded world is a working exhibition in the true sense of the word. The industry meets here to exchange views at the highest level and find creative and especially practical solutions to individual problems,” says Prof. Dr.-Ing. Matthias Sturm, Chairman of the Exhibition Committee and Conference Director. The event has grown in every respect since its premiere in Nürnberg. 675 companies were present with their products and services this year (last year: 590). The international share of these was 40 per cent. “I am particularly pleased about the 27 per cent growth in the number of visitors this year, which resulted in a record 17,341 trade visitors at embedded world. This is a clear vote – the home of the embedded community is in Nürnberg,” says Sturm. 
 
Excellent mood among the exhibitors  
The exhibiting companies return home in a good mood and satisfied with their embedded world. “We have never had so many good new contacts at any other event. We are very satisfied with embedded world 2008,” says Suna Akman-Richter, Assistant to the Board of DSM Computer AG. Philippe Faure, Marketing Communications Director at Atmel, is happy with embedded world 2008: “We are extremely busy and very satisfied with the flow of visitors to our stand. embedded world is the most important event for Atmel to present its microcontrollers. The exhibition is a very good start to the year and ideal for presenting our new products. We definitely plan to come again next year.” Andreas Bayer, Managing Director of DSP Solutions was also very pleased about the crowds of visitors on his stand: “We had a perfect day today, with highly interesting talks all day long. At times the visitors were lined up at our stand like a string of pearls, with many new contacts among them.” Frank Hoschar, Managing Director and Vice President of Sales & Support EMEA at Altium is just as satisfied: “embedded world is the innovative marketplace at European level for Altium. Here we approach the embedded designer community and can win new customers for our Unified Design Platform. Our planned targets and numbers of visitors were not only completely reached this year, but even distinctly exceeded. We will certainly be there again at next year’s embedded world.” Frank Grobe, Managing Director at Hitex, is pleased about the many new contacts: “The number and quality of visitor contacts was clearly more than I expected. We are particularly pleased about the many interesting projects, including short-term ones. embedded world 2008 is therefore a definite success for us, and not just because we won the embedded AWARD. Thomas Bauch, Managing Director at pls, indicates his intention to exhibit in Nürnberg again next year: “I am very satisfied. The traffic on our stand is very good. The flow of visitors through the halls has proved itself. We will certainly return to Nürnberg in 2009.” 
 
Concentrated knowledge  
The embedded world Conference also strongly beat its previous year’s record with 964 participants and speakers. The some 60 per cent international share at the purely English conference was also very large, so that the conference also proved its international importance again. The conference sparked off a real fireworks of knowledge. The keynote by Prof. Dr.-Ing. Bharat Balasubramanian, Director Group Research & Advance Development E/E, IT and Processes at Daimler AG, on the morning of the first day was the first highlight of the embedded world Conference. “The embedded scene certainly knows that Prof. Dr.-Ing. Bharat Balasubramanian is a real visionary after this keynote. His statements on the development of the car and the resulting demands on embedded systems were impressive and pioneering,” says  
Prof. Dr.-Ing. Matthias Sturm. 
The embedded world Conference presented a new focused programme in 2008. The very well attended classes were a new feature that made up 50 per cent of the conference programme and were intentionally of a training nature at a high technical standard. “I am delighted about the open exchange of views between the speakers and conference participants. This literally shows the community concept of the embedded world,” says a delighted Prof. Dr.-Ing. Matthias Sturm. The newly created conference structure comprising keynote, 19 hands-on classes and 18 sessions generated an in-depth but nevertheless entertaining information mix. The quality and uniqueness of the conference are backed by renowned experts recognized throughout the world, such as Dr. David Kalinsky, Dr. Bruce Powell Douglass, Prof. Nicholas McGuire or Prof. Christof Paar, who with their know-how make the embedded world Conference the highlight of the embedded community. 
 
Great response to electronic displays Conference  
The electronic displays Conference took place parallel to embedded world on the second and third day of the exhibition. 280 display professionals attended the electronic displays Conference on these two days to source the latest information on hardware, software and display technologies. One real hype topic was e-signage. “I am absolutely satisfied with the embedded displays Conference. We have never had so many participants. Especially the high level of internationality was astonishing and we even had some papers from Asia. This underlines the great importance of the electronic displays Conference,” says a delighted Prof. Dr. Karlheinz Blankenbach of Pforzheim University of Applied Sciences, Chairman of the Conference Committee of the electronic displays Conference. The Display Village in hall 9 was equally well accepted by the conference visitors, according to Blankenbach. The Student Paper Award was also a new feature this year and was presented to the Korean Kyul Han of Yonsei University. 
 
Awards for pioneering ideas and products  
The embedded AWARD is already a good tradition and a recognized and coveted prize in the industry. This year’s award was again presented in the three categories of hardware, software and tools. The winners of the embedded AWARD 2008 are: F&S Elektronik Systeme (category: Software) with F3S, the Transaction-Based, Power-Fail-Safe File System for Windows CE, Atmel (category: Hardware) with the AT32UC3B 32-bit Flash Microcontroller, and Hitex (category: Tools) with the STM32 – PerformanceStick. 
 
The university AWARD 2008 was presented to the outstanding thesis by Dipl.-Ing. (FH) Volker Wunsch, Mannheim University of Applied Sciences, on the subject of: “6D Sensor Platform for Inertia- and GPS-aided Navigation.” The presentation of both awards took place at the opening ceremony on the eve of the exhibition. 
 
Successful premiere: Executive Summit 2008  
“Executive Summit – Future Trends for Embedded Systems” was the motto of the three trend-setting presentations that took place for the first time at embedded world 2008. The premiere was a success and there will be an Executive Summit at embedded world in Nürnberg again in 2009. 
Three top management figures gave the professional audience insider information about the strategic orientation of their companies and analysed future trends. The top managers involved were: David Kleidermacher, CTO, Green Hills Software, Jochen Hanebeck, Senior Vice President and General Manager Microcontrollers, Infineon, and Norbert Hauser, Vice President Marketing, Kontron, who represent the three core fields of embedded world: hardware, software and tools. 
 
The embedded world 2009 Exhibition&Conference takes place in the Exhibition Centre Nuremberg from 3-5 March 2009.